The decision to choose product sales channels is a key element for the success of any company.
Before starting a business, the question is: Are we going to sell only online, or will we need to open a physical business? And this choice is made based on different considerations related to financial factors, direct costs and indirect costs.
The online store
One of the financial benefits is that an online store does not depend on real inventory. That is to say that it is not necessary for the merchandise to be physically present for the client to buy it.
This allows, for example, logistics to be carried out more efficiently, and some cost variables such as electricity, employees, rental costs, etc. to be better controlled.
On the other hand, there is a maturity in the market that allows any user to understand online shopping processes. If the company sells all of its products through an online store, the costs are considerably lower because they avoid the rental costs of an exclusive location, allowing the distribution to be outsourced.
All of this cost elimination finally affects the final price of the product, which ends up being more competitive due to a better price.
The brick and mortar store
The brick and mortar store has the advantage in some areas where the physical presence within a community allows it to interact in another way, generating loyalty and identification with the product or service. Another positive factor for an offline store is the immediacy of obtaining the product.
A business lawyer can help in either of the two marketing options.
Business Lawyer in Miami
We specialize in providing legal assistance to all levels of businesses. Legal counsel may also be able to help a new company comply with regulatory requirements and other legal issues that may arise.